Although cosmetic packaging materials have been affected by the epidemic, their popularity has been slightly lower than in previous years, and they still cannot stop domestic and foreign buyers from seeking new products, new technologies and digging out fashion trends.
What’s the 2021 trends leads to ?
Performance, environmental protection and economy
In the process of consumers actually buying products, packaging is an important factor in determining whether consumers buy products. Therefore, the packaging design of cosmetics has also been mentioned as a very important position. The material and craftsmanship play a vital role in the expressiveness of product packaging.
Because glass material can better show the high-level sense of the product, many high-end brands choose to use glass containers, but the disadvantages of glass packaging materials are also obvious. Therefore, in order to achieve a balance between texture and economy, PETG material is also used by more and more companies in the production of cosmetic containers.
PETG has glass-like transparency and close to glass density, which can make the product look more advanced as a whole, and at the same time it is more resistant than glass, and it can better adapt to the current logistics and transportation needs of e-commerce channels. Other merchants participating in this exhibition also mentioned that PETG material can better maintain the stability of the content than acrylic (PMMA), so it is highly sought after by international customers.
On the other hand, with the increasing awareness of environmental protection, more and more consumers are willing to pay for the premium of environmentally-friendly products, and cosmetic companies have devoted themselves to it. The development of technology has allowed environmentally-friendly materials to go out of the concept and begin to realize commercial applications. . A series of PLA environmental protection materials (made from renewable plant resources, such as starch raw materials extracted from corn and cassava) have emerged, which are widely used in food and cosmetic packaging. According to his introduction, although the cost of environmentally friendly materials is much higher than that of ordinary materials, they are still of great significance in terms of overall economic value and environmental value. Therefore, there are more applications in northern Europe and other regions.
The cost is PLA material is more expensive than general materials. Because the base material of the base material is gray and dark, the surface adhesion and color expression of environmental protection packaging materials are also inferior to general materials. It is necessary to vigorously promote environmental protection materials. In addition to cost control, process improvement is also very important .
Domestic attention to product beauty, foreign attention to product technology
The needs of domestic and foreign cosmetics brands are differentiated. "International brands emphasize craftsmanship and functionality, while domestic brands emphasize value and cost-effectiveness" have become a common consensus. Packaging material merchants introduced to the editor that international brands will require products to undergo a variety of tests, such as Cross Hatch Test (that is, use a Cross Hatch Test knife to mark the surface of the product to evaluate the adhesion of the paint), drop test, etc., to inspect the product packaging paint Adhesion, mirrors, materials, etc. and the wrapping of the packaging materials, but domestic customers will not require so much, good-looking design and suitable price are often more important.
Channel evolution, package business welcomes new opportunity.
Affected by the Covid-19, most cosmetics packaging materials and cosmetics skin care industry have transformed offline channels into online promotion and operation. Many suppliers have promoted the growth of sales through online live broadcasting, which also brought them greater sales growth.
Post time: Feb-23-2021