How to design attractive cosmetic packaging (this is what you want to know)?

Some of the most important considerations when designing attractive cosmetic packaging are as follows:

Type of packaging material

The primary consideration for effective cosmetic packaging is to determine the type of material used for packaging.

Packaging materials should extend the shelf life of the product. Packaging materials should be resistant to chemical corrosion, and must not react with chemicals in cosmetics, otherwise it may cause product contamination. And it needs to have good light-proof properties to avoid direct sunlight to cause product deterioration or volatilization.

This ensures that the cosmetics are safe to use and maintain their original characteristics.

Packaging materials should also have sufficient impact resistance and durability to protect the packaged products from damage and contamination during transportation. Packaging materials should increase product value.


( refillable 15ml card sprayer bottle, PP material, very safe to filling any liquid, think card design, easy to put into pocket)

Easy to use

The packaging of cosmetics should be convenient for contact with customers. The packaging should be ergonomically designed and easy to grasp and use every day. The packaging should be designed so that it is not too difficult to open and use the product.

For older customers, this is especially important for cosmetics because they will have tedious experience to open the package and use the product every day.

Cosmetic packaging should allow customers to use the product in optimal quantities and avoid waste.

Cosmetics are expensive products, and they should provide customers with flexibility when using them without being wasted.

The sealing of cosmetics should be excellent in sealing performance and not easy to leak during the moving process.


(locket button of mini trigger sprayer, safe to use )

Clear and honest labels

For cosmetic packaging, it is very important to clearly and honestly disclose all ingredients and chemicals used in the manufacturing process.


Some users may be allergic to certain chemicals, so they can choose the product accordingly. The manufacturing date and latest date should also be clearly printed to help customers purchase products.


Cosmetics and their applications are usually self-explanatory, but mentioning instructions on the label will help customers.


Labels should also be attractive and use impressive graphic illustrations to attract customers’ attention and help build brand awareness and recognition.


( we could do labelling , silk printing, hot-stamping on bottle surface, before bulk production, we will help our clients check whether the content are correct)

simple design

The current trend in cosmetic packaging is simple design. This design provides a clean and beautiful appearance, and provides the feeling of high-quality delicate cosmetics.

The clean and simple design is very elegant, which makes it stand out from the competition.

Compared with messy packaging, customers prefer simple design. The color and font of the packaging should be consistent with the brand, thus helping customers to establish contact with the brand only through the packaging.

The company logo and product logo (if any) should be clearly embossed on the packaging to establish the brand.


( our products are look simply but high end, it is welcomed by the European and American markets)

Container type

Cosmetics can be packaged in various containers. Some common container types used for cosmetic packaging include sprayers, pumps, jars, tubes, droppers, tin cans, etc.

The ideal container type should be determined according to the type of cosmetic and its application.

Choosing the correct container type can improve the accessibility of cosmetics. The high-viscosity lotion is packed in the plastic pump, which allows customers to easily use it every day.

Choosing the right container type can help customers create the right impression and boost sales.


( after you filling shampoo in this bottle, just press lightly, the shampoo will come out )

Post time: Feb-23-2021
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